Lestrange Research Logo


Ms Amanda L'Estrange
Managing Director

Email amanda@lestrangeresearch.com

Phone (+ 61) 02 9363 8988
Mobile (+ 61) 0412 178 885
Fax (+ 61) 02 9362 5223

Suite 5, 442 New South Head Road,
Double Bay NSW Australia 2028

PO Box 1563 Double Bay NSW 1360

ABN 74 003 599 791

 

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L'ESTRANGE RESEARCH

WELCOME

L'Estrange Research is an independent, Australian-owned market research consultancy which was established in Sydney in 1988. Our focus is on the appropriate, strategic and timely application of research tools and market information to help clients solve their business problems, in their efforts to achieve and sustain competitive market advantage.

RESEARCH-BASED INSIGHTS FOR SOUND BUSINESS DECISIONS

"There is no-one better than Amanda when it comes to digging deep to unearth consumer sentiment and more importantly, translate these insights into meaningful and actionable learnings. There's no doubt that she has been a key contributor to the development of some of our best work."

MARK BUCKMAN
Chairman & CEO, McCann-Erickson Australia


 

OUR APPROACH

CUSTOMISED STUDIES

We specialise in devising and conducting customised studies to address clients' specific and individual needs, as distinct from "off-the-hook" products and services.

"KNOW OUR CLIENT"

As part of this process we make a concerted effort upfront to understand your business, the industry in which it competes, and your business goals. It is only through "knowing our client", and knowing how clients are going to use the information, that we believe the research will be appropriately structured, leading to findings which can then be used effectively and efficiently.

GETTING TO THE RIGHT INFORMATION SOURCE

We draw on a range of qualitative and quantitative research techniques and processes such as focus groups, mini-groups, in-depth interviews, paired-depth interviews, online research, facilitated workshops, phone interviews, face-to-face interviews, mystery shopper, and accompanied shop exercises. In order to maximise compliance from our prospective research participants, and thus maximise the quality of the research output, we "fish where the fish are", and go to them, rather than expecting them to always come to us. For example, we've interviewed passengers on planes, taken car drivers to petrol stations, taken classical music enthusiasts to concerts at the Sydney and Melbourne Opera Houses, and we've interviewed sunscreen users at the beach.

EIGHT - LEARNING FORUMS

Eight is a communications team that focuses on helping organizations and their people lift their energy, performance, and confidence levels by challenging their thinking, their assumptions, and the ways in which they perceive themselves and their lives at home, at work. Eight is differentiated from other learning programs by its judicious use of research insights to help frame the forums and workshops. Your forum leaders are Amanda L'Estrange and Richard Sauerman.


 

AREAS OF EXPERTISE

SPECIALISTS NOT GENERALISTS

We do not claim to have the answers to all research problems in all markets. But, we do have areas of speciality ...

  • Corporate Image and Positioning
  • Business-to-business service assessment and development
  • Customer Satisfaction
  • New Product Development
  • Services Assessment and Development
  • Communications Development and Assessment
  • Advertising Concept Development and Assessment
  • Brand Health Studies
  • Brand Image Evaluation - Packaging Evaluation
  • Exploratory Market Studies

We have particular expertise in professional and legal services, financial services, personal care, consumer packaged goods, healthcare and pharmaceuticals, and the travel and tourism industries.

EXPERIENCE IN SPECIFIC PRODUCT CATEGORIES INCLUDES

  • Airlines
  • Banking and insurance
  • Computers and Information Technology
  • Consumer beverages (alcoholic, non-alcoholic, hot, and cold)
  • Fast Food - Feminine hygiene
  • Financial services
  • Fragrances, skincare and cosmetics
  • Frozen foods
  • Hair care and styling aids
  • Household products
  • Legal services
  • Personal Care and Toiletries
  • Packaged Foods
  • Pharmaceuticals (OTC and ethical)
  • Recruitment/employment
  • Travel and Tourism

GLOBAL, NOT JUST LOCAL

We conduct work at a national and international level, having undertaken projects in various markets throughout south-east Asia, and the US. We are affiliated with Chadha Strategy Associates in Hong Kong, this association representing a convenient entrée into the burgeoning Chinese market.


 

THE DIFFERENCE

What makes L'Estrange Research Different?

THE WAY IN WHICH WE .

  • Assess the specific business objectives and allied information requirements of each research brief within context of overall business objectives, then ...
  • Select the most appropriate tools and techniques, and then .
  • Make considered recommendations, based on learning from the specific assignment coupled with cumulative market knowledge gained from over twenty years' experience in business

WE DO NOT .

  • Slavishly adhere to one particular approach or structure
  • Routinely prescribe eight focus groups, or four hundred telephone interviews as the universal panacea

OUR PROMISE

  • The Principal, Amanda L'Estrange maintains an involvement in EVERY project
  • Appropriately qualified and experienced consultants assigned to each project - The meeting of agreed objectives to the agreed budget on the agreed time
  • Confidentiality assured
  • Adherence to MRSA Professional guidelines

 

THE PROOF

Over the last five-ten years, some of the organisations for which L'Estrange Research has undertaken assignments include American Express, Aventis, BAT, Commonwealth Bank, Commonwealth Financial Services, Fragrance Foundation Australia, McCann-Erickson Advertising, Mallesons Stephen Jaques, Qantas, Schwarzkopf, Unifoods, Taj Hotel Group (India), Landor Associates (Hong Kong), Schering Plough, and DDB Advertising. We're proud of what we do, but it's best to hear what some of our clients have said .

"We have engaged L'Estrange Research Pty Ltd on a number of client research projects. We have been impressed with the depth of research, astute observations and timeliness."

TONY D'ALOISIO
Chief Executive Partner, Mallesons Stephen Jaques


"Amanda's connection with McCann-Erickson has endured over 15 years . the longevity of our relationship alone is testament to the extremely high regard in which we hold Amanda and her company."

MARK BUCKMAN
Chairman and CEO McCann-Erickson Australia.


"Amanda's real expertise is the ability to translate these consumer insights into clear and actionable business propositions for us. There is no question Schwarzkopf has reaped the benefit of Amanda's work for us, and she comes highly recommended."

CHRIS GREGORY
Director, Schwarzkopf & Henkel.


"Amanda and her team were very professional and we were delighted with the depth of her findings and her insights into consumer attitudes. We are planning to undertake more research with Amanda on a regular basis."

MARK CLOUT,
Managing Director, Elizabeth Arden,
CTFA President (Cosmetics Toiletries and Fragrance Foundation)


 

YOUR TEAM

AMANDA L'ESTRANGE

BScPsych (Hons) Managing Director, QPMR Amanda L'Estrange has over twenty years' experience in the market research industry. Amanda is one of the few researchers in Australia who has significant breadth of exposure to market research issues as she has worked in the industry in various capacities from an academic, client, supplier, and advertising agency perspective.

Amanda has undertaken projects at a national and international level, and in 1998 - 1999 worked in HK, where she developed further experience of the Asian market. Prior to establishing L'Estrange Research in 1988, Amanda was Director, Added Value Group, Sydney, Director of Research at McCann-Erickson Advertising in Sydney, Project Director at Woolcott Research, Market Research Analyst at Colgate Palmolive, and Tutor in Psychology at UNSW.

She is a Member of the Market Research Society of Australia, a Fellow of the Australian Institute of Company Directors, and a Councillor of Women Chiefs of Enterprises International (WCEI). Amanda has been a presenter at workshops, seminars, and training sessions for MRSA, AFA, George Patterson Bates, and UNSW, amongst others.

RICHARD SAUERMAN

Richard is a motivational and learning development specialist. He has a Master Degree in Literary Theory. Passionate about motivating and inspiring people, his interests extend to music and the visual arts. He has over 15 years experience in the communications business at multi-national advertising agencies including Saatchi & Saatchi, Ogilvy & Mather, DDB, and McCann-Erickson.

OTHER MEMBERS

At L'Estrange Research rather than employ full-time researchers who are expected to be equally competent across all types of research techniques across a huge variety of industry sectors, we engage the services of consultants on a case-by-case basis who are specialists in their fields. They not only have current industry knowledge, but the passion, enthusiasm, and insight that will make the difference between an "interesting" piece of research information, as distinct from an "insightful" and "actionable" piece of research information.

So, if you're a healthcare and pharmaceuticals organisation, we assign a consultant who is particularly adept at interviewing medical practitioners, and under-standing and speaking their "language", rather than someone whose previous experience has only been with soft drinks, snack foods, and cereals.


Ms Amanda L'Estrange
Managing Director

Email amanda@lestrangeresearch.com

Phone (+ 61) 02 9363 8988
Mobile (+ 61) 0412 178 885
Fax (+ 61) 02 9362 5223

Suite 5, 442 New South Head Road,
Double Bay NSW Australia 2028

PO Box 1563 Double Bay NSW 1360

ABN 74 003 599 791


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